Setting up a website for a practice is only the beginning of the challenge of establishing a presence online.
While other matters demand their focus, dentists may need to devote some attention to the long-term maintenance and effectiveness of their website. Staff members can help or even take charge of the practice’s web presence, but it will still be wise to at least check on their progress and efforts. While a website may not be intended to serve the exact same purpose for every practice, there are bound to be major similarities.
An effective website and online presence may help to bring in new patients, communicate with current ones and serve other purposes. The basics, in any case, require a website that people can find and use easily, and which is up-to-date. Names, email addresses, or any other information about the practice should be reviewed regularly to ensure there are no mistakes. The more information is on the website and the more specific it is, the more frequently it may need to be checked and revised.
Generally, an effective site will be clean and professional, which tends to give a positive impression to new and returning patients, while keeping things simple and easy to navigate. Concrete information on forms, contact information and related matters should be easy to access. The site represents the practice it is associated with and should reflect that in a positive light.
Designing and maintaining an effective website
Ideally, a website will also be among the top local search results so that prospective patients will be more likely to find it and investigate further. If a website is not receiving attention, it may be time to review alternative strategies that could improve its prominence in search results. It may also be prudent to ensure that it is effectively connected to any other online tools being used, such as social media.
Another concern to look into is how others discuss a practice and professional on other sites. Doing so can give a valuable insight into how current patients perceive a practice and what prospective patients might hear or read when considering whether to make an appointment.
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