How To Use Pinterest To Market A Medical Practice

Using social media to market a medical practice is something that most practice managers know how to do – but what about social media marketing that steps outside the box?

Using Facebook and Twitter as promotional tools is well-covered ground, but many practice managers are not familiar with the marketing possibilities embedded in Pinterest. Although at first glance the site seems like a haven for fashion, food and DIY ideas, it can also be an excellent place for businesses to post pictures of highlighted employees, office renovations and local newspaper write-ups.

According to American Medical News, Pinterest is currently a dormant social medium for most practices. But those who have begun to tap its marketing capabilities have found it to be an extremely helpful way to build their brand and burnish their image, notes the source.

First of all, the service, like many other social media platforms, is completely free. It is also fairly simple to maintain, so asking an office staff member to update it a few times every day is not unreasonable. Finally, Pinterest, like Twitter and Tumblr, makes use of hashtags, which can help practice managers who offer a very specific service. For example, anyone who searches dentistry on the site could find pictures with links to different practices who use the tag.